Programme Aims
Salaam Mumbai Foundation (SMF) adopts a holistic approach in designing its rural programmes. We understand that tobacco addiction is a result of multiple factors: low self-esteem, lack of refusal skills and inability to deal with peer pressure. Industry practices and ineffective implementation of tobacco control laws, exacerbate the inability of children to cope with the easy availability of tobacco. Societal norms and cultural practices in rural India further sanction the use of tobacco across all age groups including children.
With a focus on creating tobacco-free schools and ensuring a healthy next generation, SMF works towards five key areas:
Training Model
Train The Trainer
SMF leverages the existing governmental education programme of “master trainers” selected by the government. Tapping into this network, we conduct workshops for master trainers where they learn about tobacco products, the harmful effects of tobacco use, and India’s tobacco control legislation. Salaam Mumbai Foundation ensures that the Master Trainers receive not only information about tobacco control but also the tools to train teachers to build tobacco control programmes in their schools. Our goal is to equip all stakeholders with scientific information on the ill effects of tobacco use and enhance their participation for the enforcement of COTPA, creating a scalable and sustainable tobacco control programme for teachers and other stakeholders.
Maharashtra Tobacco Control Programme
SMF trains and mentors master trainers to implement tobacco control activities.
National Tobacco Control Programme
SMF is committed to capacity building of NGOs at the grassroots level to support the tobacco control programme.
Health and Hygiene Programme
SMF with its years of experience has realized that lack of awareness on good hygiene practices can lead to an unhealthy atmosphere at home.
Corporate Partnership Programme
The association with Everest Foundation, SMF initiated the Tobacco Control Programme in Dindhori block of Nashik district in 2015.
Corporate Programme
Salaam Mumbai Foundation in association with Bajaj Electricals Foundation has been associated for last seven years for Tobacco-free activities across Maharashtra.
Influencer-Change agent..what’s in a Name
Started the project in 2008 in Sangli as a ZP CEO...
Vijayraghavgarh BEO Mr.A.K.Kori
44 schools declared the 1st cluster in Katni district, MP, to...
Baby steps make a large impact
Nandurbar District taps into the potential of Youth Health...
Mhasala: Change comes to the Sahyadris
Mhasala in the rugged Sahyadris hills is a pastoral taluka, its beauty concealing...
A small girl makes a big difference
Young Akansha Shrivas is from Yavatmal, an impoverished Maharashtra village...
Dindori: A village transforms
Dindori in Nashik district is surrounded by rolling hills and coconut trees...
Yawatmal: Power of a Pledge
Yawatmal in Maharashtra is fraught with poverty and resources are scarce...
Thutra: Hope simmers in a distant village
It all started with a big bereavement. Arun Tanaji of village Thutra died...
26th June 2022
Anti Drugs Day
Conducted a state level Marathon in association with Narcotics department and Social Justice Department of Maharashtra at Mumbai.
31st May 2022
World No Tobacco Day
SMF had developed five videos on various topics related to the tobacco- free healthy life supported by Bajaj Electrical Foundation.
May 2022
Online Pledge on Quit Tobacco and save Environment Campaign
An online pledge campaign was held throughout the month of May’22 and the link will be active for the whole year to take the pledge for “Quit tobacco and Save Environment”. This has been taken by our NGO partners and Master trainers' teacher's & Children's across Maharashtra. We have received around 8330.”
7th Oct 2021- 15th Oct 2021
TFS campaign launched during Navratri festival “My Resolution Tobacco Free Navratri”. By our partner NGO Chetna
CHETNA launched campaign named “My Resolution Tobacco Free Navratri” to make schools tobacco free.
2nd October 2020
State level competition
On the occasion of Mahatma Gandhi’s birthday SMF had announced a state level competition across Maharashtra for the students in the category of poems, posters, one act play, song and charoli.
5th September 2020
Salaam Namaste Campaign
SMF launched the Salaam Namaste Campaign on 5thSeptember’20 during the Teacher’s Day activity. This activity was inaugurated through a video which had messages from Health Director, Maharashtra, Joint Education Director, Teacher and Student which completed the cycle of appreciating and thanking each other for the support and efforts during this pandemic right by the health department, education department, children and parents.
3rd July 2020
State level Nirogi Rajasthan webinar
We are aiming to make all the schools in Rajasthan as tobacco – free schools in collaboration with NTCP Rajasthan. All the school data regarding the TFS criteria will be collected through the TFS app which will be verified and reviewed based on proper evidence submitted by teachers after which the school will be declared tobacco – free school.
28th May 2020
World No Tobacco Day
Theme 2020 - "Protecting youth from industry manipulation and preventing them from tobacco and nicotine use".
WNTD Webinar on a national level with highly experienced personalities from different fields, who make an impact in the lives of the youth, the future generation of India.
Maharashtra Tobacco Control Programme
Maharashtra Tobacco Control Programme In the Indian rural context, teachers are seen as role models. In order to reach children across the state, Salaam Mumbai Foundation builds capacity among existing teachers, who are referred to as master trainers. Master trainers are experienced head teachers or cluster co-ordinators who are identified and selected by the government to train all teachers on the overall school curriculum.
Salaam Mumbai Foundation trains and mentors master trainers to implement tobacco control activities. Topics include the effects of tobacco, the Indian tobacco control law, anti-tobacco advocacy and cessation and sessions on life skills development. Training is based on a participatory approach using adult learning models. A master trainer manual containing all the information is also provided to the master trainers. Master trainers monitor the effectiveness of their peers by assessing the level of implementation of the various activities. Indicators of tobacco-free schools include display of a “tobacco-free school” sign in a prominent place outside the main entrance of the school, lack of tobacco vendors within 100 yards of the school, absence of tobacco use within the school premises and integration of tobacco control within the school health curriculum. As of March 2019, the master trainer programme has reached out to 80,000 teachers across 34 districts in Maharashtra. Local NGOs play a vital role in reaching out to schools and the broader community as their rapport at the grass root level is strong. Based on the NGO’s willingness and interest in working on tobacco control, selected NGOs are invited for tailored trainings to assist in the integration of tobacco control into their existing programme of work. Education on how support the implementation of the tobacco control law in local communities to increase capacity to become tobacco free provided. The NGO networking project is in its 4th year. Since its inception, we have integrated 602 NGOs within the state of Maharashtra.
National Tobacco Control Programme
SMF is committed to capacity building of NGOs at the grassroots level to support the tobacco control programme. The idea is to make NGOs develop innovative strategies for tobacco control. In order to sustain programme at grass root level local NGO can play a vital role to spread awareness programme on ill effects of tobacco.
Year 2017 unleashed with our launch of tobacco control program outside Maharashtra ,SMF from its earlier experience, has learned that the teachers and local NGOs are the best tool towards reaching out to large number of target group and sustaining the programme at school and community level as they work very closely at the grassroots level. SMF’s indirect intervention through NGOs is in 8 states namely, SMF has conducted workshop for the NGOs, participated in the workshops and event organized by the NGOs in their districts. SMF does capacity building for the NGO and also monitors all their activities very closely.
OBJECTIVES
PROCESS
We have partnered with various corporate partners for successful implementation of our programme across India.
AMBUJA CEMENT FOUNDATION
In our Ambuja Cement Foundation funded project spread across 3 locations of Ambuja Cement Foundation, Ambuja Nagar – Kodinar – Gujarat, Farakka – West Bengal, Chirawa – Rajasthan, which had started last year. Based on the experiences last year, we also developed IEC material as per tobacco consumption at all 3 locations ie: Hookah – Chirawa, Gutkha – Gujarat, Bidi – Farakka and also introduced some new activities like letter writing, street plays etc. Considering the last year experiences, we also asked ACF to involved SEDI students to work at school and community level as a result SEDI students performed a street play at school and community.
NAROTAM SEKHSERIA FOUNDATION
Narotam Sekhseria Foundation funded project spread across 4 locations, which is in its second year, with grantees from states like Uttar Pradesh and Bihar. Given below is the total number of beneficiaries reached till date through various activities as per MOU. At the beginning of the year we conducted a workshop for them and equipped their skills in order to implement programme at district level in their states. Also shared the material developed by SMF. This year all the NGO made very attractive wall paintings in their districts and conducted a WNTD activity at their full of strength.
As part of the programme, Narotam Sekhsaria Foundation also encourages people and NGOs by providing them with grants for their whole-hearted participation in tobacco control programme. This year, five NGOs had fulfilled the criteria to achieve the NSF grants and they received the grants from NSF.
AMBUJA EDUCATIONAL INSTITUTE
In order to implement the Central Board of Secondary Education’s Tobacco-Free Schools Criteria initiate and expand SMF had identified partner NGO in 3 state of India. During the two days' workshop, we educated and empowered partner NGO's to implement tobacco-free schools Programme and other aspects of COTPA, 2003 across 4 state in India. It was interactive workshop where we equipped all the NGO partners with necessary knowledge and skills.
SMF has initiated its Tobacco Control Programme in 3 states in partnership with Chetna India - Gujarat, Sahayak Seva Bhai Sanstha - Karnataka, and Vani Sanstha - Rajasthan across India, the programme has been supported by Ambuja Educational Institute.
Health and Hygiene Programme
Since 2007, Salaam Mumbai Foundation has been working towards making all the school's tobacco free, for which many interventions have been executed at school and community level in all the districts of Maharashtra.
As a result of the same we could make all school tobacco free from Yawatmal, Wardha and Nandurbar districts. Considering the previous results in Maharashtra SMF will work continuously in Maharashtra state with the teachers and stakeholders.
SMF with its years of experience has realized that Lack of Awareness on good hygiene practices. For Ex. brushing with Masheri and keeping it for long time in mouth, tobacco spiting, smoking at home which can lead to damaging the health atmosphere at home. We have also observed that adolescent girls cook food with un- washed hands and chew tobacco while cooking. Unwashed hands post consumption of tobacco products leads to tobacco ingestion by family members as food is cooked with bare hands. In Rural areas due to cultural factor, women also consume tobacco. It not just affects the health of the mother but baby’s health also gets affected.
In the overall SMF journey we found that there is correlation between tobacco and health and children are the best change agents through whom we can create change in families as well as in the communities and in turn in the society. So this year as a pilot project we have decided to work on Health – hygiene and nutritious practices in 2 districts of Maharashtra. Based on the result of the same we will replicate it in other districts also.
NEED ASSESSMENT AND RECOMMENDATIONS
A need analysis was conducted in one of the districts in Maharashtra and following were the recommendations -
OBJECTIVES
Corporate Partnership Programme
EVEREST FOUNDATION - TOBACCO CONTROL PROGRAMME
The association with Everest Foundation, Salaam Mumbai Foundation (SMF) initiated the Tobacco Control Programme in Dindhori block of Nashik district in the year of 2015. Gradually the scope of area is increased, and the different stakeholders tried to join in the programme. Through, the different capacity building, sensitization activities, different mass – level activities in Nashik District and Lakhamapur Village, we tried to inform the Nashik districts citizen about harmful effects of tobacco products and influence them to be tobacco free and healthy. We have got some success also to declaring Schools of Nashik District as Tobacco Free Schools district, the mission is not only keep the school environment tobacco free but also motivate students to inculcate healthy and tobacco free life – values in themselves, informing them about the law made by Indian Government to keep their surroundings tobacco free. The program motivates students to keep their family’s tobacco free. In the year of 2016 -17, Dindori Block is declared as Tobacco Free ZP Schools Block. In the year of 2018 -19, we declared Niphad and Chandwad blocks as Tobacco Free Primary and Secondary Schools’ Block. In the year of 2019 – 20, Peth Block is declared as Tobacco Free Primary and Secondary Schools’ Block.
This year SMF will be rolling out the Tobacco free-school programme will be functioning in Vijayraghavgarth cluster in Madhya Pradesh by support of Everest Foundation.
Corporate Programme
Salaam Mumbai Foundation in association with Bajaj Electricals Foundation has been associated for last seven years for Tobacco-free activities across Maharashtra. This time we came together in March 2021 to develop five different educational videos to address components related to COVID, Health, Hygiene and Tobacco Free India.
The project aim was to develop animation videos on programme related topics with high resolution quality and easy adaptability mode which could be viewed on social media platforms and spread across different states. The language used in the video is Hindi.
Maharashtra Tobacco Control Programme In the Indian rural context, teachers are seen as role models. In order to reach children across the state, Salaam Mumbai Foundation builds capacity among existing teachers, who are referred to as master trainers. Master trainers are experienced head teachers or cluster co-ordinators who are identified and selected by the government to train all teachers on the overall school curriculum.
Salaam Mumbai Foundation trains and mentors master trainers to implement tobacco control activities. Topics include the effects of tobacco, the Indian tobacco control law, anti-tobacco advocacy and cessation and sessions on life skills development. Training is based on a participatory approach using adult learning models. A master trainer manual containing all the information is also provided to the master trainers. Master trainers monitor the effectiveness of their peers by assessing the level of implementation of the various activities. Indicators of tobacco-free schools include display of a “tobacco-free school” sign in a prominent place outside the main entrance of the school, lack of tobacco vendors within 100 yards of the school, absence of tobacco use within the school premises and integration of tobacco control within the school health curriculum. As of March 2019, the master trainer programme has reached out to 80,000 teachers across 34 districts in Maharashtra. Local NGOs play a vital role in reaching out to schools and the broader community as their rapport at the grass root level is strong. Based on the NGO’s willingness and interest in working on tobacco control, selected NGOs are invited for tailored trainings to assist in the integration of tobacco control into their existing programme of work. Education on how support the implementation of the tobacco control law in local communities to increase capacity to become tobacco free provided. The NGO networking project is in its 4th year. Since its inception, we have integrated 602 NGOs within the state of Maharashtra.
SMF is committed to capacity building of NGOs at the grassroots level to support the tobacco control programme. The idea is to make NGOs develop innovative strategies for tobacco control. In order to sustain programme at grass root level local NGO can play a vital role to spread awareness programme on ill effects of tobacco.
Year 2017 unleashed with our launch of tobacco control program outside Maharashtra ,SMF from its earlier experience, has learned that the teachers and local NGOs are the best tool towards reaching out to large number of target group and sustaining the programme at school and community level as they work very closely at the grassroots level. SMF’s indirect intervention through NGOs is in 8 states namely, SMF has conducted workshop for the NGOs, participated in the workshops and event organized by the NGOs in their districts. SMF does capacity building for the NGO and also monitors all their activities very closely.
OBJECTIVES
PROCESS
We have partnered with various corporate partners for successful implementation of our programme across India.
AMBUJA CEMENT FOUNDATION
In our Ambuja Cement Foundation funded project spread across 3 locations of Ambuja Cement Foundation, Ambuja Nagar – Kodinar – Gujarat, Farakka – West Bengal, Chirawa – Rajasthan, which had started last year. Based on the experiences last year, we also developed IEC material as per tobacco consumption at all 3 locations ie: Hookah – Chirawa, Gutkha – Gujarat, Bidi – Farakka and also introduced some new activities like letter writing, street plays etc. Considering the last year experiences, we also asked ACF to involved SEDI students to work at school and community level as a result SEDI students performed a street play at school and community.
NAROTAM SEKHSERIA FOUNDATION
Narotam Sekhseria Foundation funded project spread across 4 locations, which is in its second year, with grantees from states like Uttar Pradesh and Bihar. Given below is the total number of beneficiaries reached till date through various activities as per MOU. At the beginning of the year we conducted a workshop for them and equipped their skills in order to implement programme at district level in their states. Also shared the material developed by SMF. This year all the NGO made very attractive wall paintings in their districts and conducted a WNTD activity at their full of strength.
As part of the programme, Narotam Sekhsaria Foundation also encourages people and NGOs by providing them with grants for their whole-hearted participation in tobacco control programme. This year, five NGOs had fulfilled the criteria to achieve the NSF grants and they received the grants from NSF.
AMBUJA EDUCATIONAL INSTITUTE
In order to implement the Central Board of Secondary Education’s Tobacco-Free Schools Criteria initiate and expand SMF had identified partner NGO in 3 state of India. During the two days' workshop, we educated and empowered partner NGO's to implement tobacco-free schools Programme and other aspects of COTPA, 2003 across 4 state in India. It was interactive workshop where we equipped all the NGO partners with necessary knowledge and skills.
SMF has initiated its Tobacco Control Programme in 3 states in partnership with Chetna India - Gujarat, Sahayak Seva Bhai Sanstha - Karnataka, and Vani Sanstha - Rajasthan across India, the programme has been supported by Ambuja Educational Institute.
Since 2007, Salaam Mumbai Foundation has been working towards making all the school's tobacco free, for which many interventions have been executed at school and community level in all the districts of Maharashtra.
As a result of the same we could make all school tobacco free from Yawatmal, Wardha and Nandurbar districts. Considering the previous results in Maharashtra SMF will work continuously in Maharashtra state with the teachers and stakeholders.
SMF with its years of experience has realized that Lack of Awareness on good hygiene practices. For Ex. brushing with Masheri and keeping it for long time in mouth, tobacco spiting, smoking at home which can lead to damaging the health atmosphere at home. We have also observed that adolescent girls cook food with un- washed hands and chew tobacco while cooking. Unwashed hands post consumption of tobacco products leads to tobacco ingestion by family members as food is cooked with bare hands. In Rural areas due to cultural factor, women also consume tobacco. It not just affects the health of the mother but baby’s health also gets affected.
In the overall SMF journey we found that there is correlation between tobacco and health and children are the best change agents through whom we can create change in families as well as in the communities and in turn in the society. So this year as a pilot project we have decided to work on Health – hygiene and nutritious practices in 2 districts of Maharashtra. Based on the result of the same we will replicate it in other districts also.
NEED ASSESSMENT AND RECOMMENDATIONS
A need analysis was conducted in one of the districts in Maharashtra and following were the recommendations -
OBJECTIVES
EVEREST FOUNDATION - TOBACCO CONTROL PROGRAMME
The association with Everest Foundation, Salaam Mumbai Foundation (SMF) initiated the Tobacco Control Programme in Dindhori block of Nashik district in the year of 2015. Gradually the scope of area is increased, and the different stakeholders tried to join in the programme. Through, the different capacity building, sensitization activities, different mass – level activities in Nashik District and Lakhamapur Village, we tried to inform the Nashik districts citizen about harmful effects of tobacco products and influence them to be tobacco free and healthy. We have got some success also to declaring Schools of Nashik District as Tobacco Free Schools district, the mission is not only keep the school environment tobacco free but also motivate students to inculcate healthy and tobacco free life – values in themselves, informing them about the law made by Indian Government to keep their surroundings tobacco free. The program motivates students to keep their family’s tobacco free. In the year of 2016 -17, Dindori Block is declared as Tobacco Free ZP Schools Block. In the year of 2018 -19, we declared Niphad and Chandwad blocks as Tobacco Free Primary and Secondary Schools’ Block. In the year of 2019 – 20, Peth Block is declared as Tobacco Free Primary and Secondary Schools’ Block.
This year SMF will be rolling out the Tobacco free-school programme will be functioning in Vijayraghavgarth cluster in Madhya Pradesh by support of Everest Foundation.
Bajaj Electrical Foundation is a trust for the corporate social responsibility activities of Bajaj Electricals Limited.
Salaam Mumbai Foundation in association with Bajaj Electricals Foundation has been associated for last seven years for Tobacco-free activities across Maharashtra. This time we came together in March 2021 to develop five different educational videos to address components related to COVID, Health, Hygiene and Tobacco Free India.
The project aim was to develop animation videos on programme related topics with high resolution quality and easy adaptability mode which could be viewed on social media platforms and spread across different states. The language used in the video is Hindi.
2nd October 2020
Tambakku Ki Holi
Last two years, we are conducting tobacco control activities across Maharashtra on 4th Feb. (International Cancer Day). This year we requested teachers to conduct Tambaku ki Holi in their school premises.
After the holi, the students who help their parents or relatives to quit tobacco would be felicitated by MaharashtraBhushan and their guide-teachers would be felicitated by MaharashtraRatna Certificates. We got good response for this activity. Education Ministry issued the order for Tambaku ki Holi.
2nd October 2020
Celebrated World Human Rights Day at Lakhamapur Village
MF conducted a unique activity at Lakhamapur Village. SMF Made a "Human Chain" around the
8th March
Celebration of Women’s Day in Lakhamapur Village
On the Women’s Day (8th March), SMF has organised a program in Lakhamapur village. 45 Village women, Sarpanch, Gram panchayat ladies’ members were present in the program. A lecture on women’s health and hygiene and tobacco’s hazards was organized there, the lecture was conducted by the Nashik NTCP staff Mrs Ujwala Patil. Women requested more information on Corona virus, so this topic was included in the program. After the health lecture all the 45 women and the guest were facilitated.
10th December 2019
Human Rights
On Human Rights Day (10th Dec. 2019) 5 -5 students, teachers and local NGOs’ staff met to district level authorities to request them to make their districts as tobacco free schools districts.
In 19 Districts 67 District Level Authorities were met like Collector, ZP CEO, ZP President, EOs, DHO and CS.
15th - 16th July 2019
National Workshop 2019
National Workshop for NGO partners
Date: 15th and 16th July
Workshop venue: Tree Room, SMF office, Nariman Point, Mumbai
Total NGO: 8
Participants: 16
State: 7
4th February 2019
Ek Patra Vyasanmukthicha
On 4th Feb. 2019, we had conducted a letter writing activity on Addiction Issue across Maharashtra. It was a collaborative activity of Salaam Mumbai Foundation, Education Department, Sakal Media and Bajaj Electricals Foundation. In this activity we asked students to write a letter to their parents and relatives who having any type of addiction and take follow up till month of July, 2o19 to quit the habit with the support of their school - teachers.
We had received more than 486 success stories of students who helped their parents or relatives to quit the addiction. We sent certificates to successful students and their 166 guide teachers which were distributed on 2nd Oct. (150th Birth Anniversary of Mahatma Gandhi and second trench on 26th Jan. 2020. More than 200 media coverages we have received across Maharashtra.
We also asked teachers to send a letter to Hon. PM of India, Mr. Narendra Modiji to inform him that how these students helped their parents or relatives to quit addiction.
Ek Panti Vyasanmuktichi
(Lighting a lamp for De-addiction)
On the occasion of Diwali, we asked the teachers to give anti-tobacco messages through rangoli during Diwali Festival. Around 40 teachers and their students across Maharashtra participated in the activity and spread the messages through Rangoli and Newspapers.
Theme 2020 - "Protecting youth from industry manipulation and preventing them from tobacco and nicotine use".
WNTD Webinar on a national level with highly experienced personalities from different fields, who make an impact in the lives of the youth, the future generation of India.
Webinar topics and discussion was based on this year’s WNTD theme - Date: 28th May 2020
Total Attendees - 317 - Participants from all over India belonging to different sector like education, health, NGOs, NTCP and media etc. were present during the webinar.
State level Nirogi Rajasthan webinar in association with NTCP Rajasthan, Education dept and Salaam Mumbai Foundation on 3rd July 2020.
We are aiming to make all the schools in Rajasthan as Tobacco – free schools in collaboration with NTCP Rajasthan. All the school data regarding the TFS criteria will be collected through the TFS app which will be verified and reviewed based on proper evidence submitted by teachers after which the school will be declared Tobacco – Free School.
Webinar topics and discussion was based on this year’s WNTD theme - Date: 28th May 2020
Key Speakers:
SMF launched the Salaam Namaste Campaign on 5thSeptember’20 during the Teacher’s Day activity. This activity was inaugurated through a video which had messages from Health Director, Maharashtra, Joint Education Director, Teacher and Student which completed the cycle of appreciating and thanking each other for the support and efforts during this pandemic right by the health department, education department, children and parents. During this program many teachers share their life journey and experience. The health and education department member have appreciated this campaign and have started being more supportive towards SMF.
Customised Salaam Namaste digital card was sent across to individuals – as a token of appreciation.During the teachers Day activity – A section of fun and entertainment was also catered through online platform.
On the occasion of Mahatma Gandhi’s birthday SMF had announced a state level competition across Maharashtra for the students in the category of poems, posters, one act play, song and charoli.
Around 300 entries poured in from across the state and all the entries were based on anti-tobacco messages, tobacco – free school and communities and connect of tobacco with Covid – 19.
A felicitation event was held on 13th Oct’20, where all the winners were felicitated, and the participants were motivated. The chief guest for this event were Mr.Sandeep Pathak (Marathi Actor and Comedian),Dr. Kamala Devi (from SCERT) and Mr. Rajiv Patole (from Balbharati). The chief guest, teachers and students appreciated the efforts taken by SMF during the pandemic for conducting such an event to motivate the students.
An online pledge campaign was held throughout the month of May’22 and the link will be active for the whole year to take the pledge for “Quit tobacco and Save Environment”. This has been taken by our NGO partners and Master trainers' teacher's & Children's across Maharashtra. We have received around 8330.”
On 31st of May’22, an event was organized at Mantralaya the administrative headquarters of the Government of Maharashtra in Mumbai. SMF had developed five videos on various topics related to the tobacco- free healthy life supported by Bajaj Electrical Foundation. Dr. Pradip Vyas (Additional secretary of health) inaugurated all the five videos. Organizations like Salaam Mumbai Foundation, Narotam Sheksaria Foundation (NSF), Nashabandi Mandal, Marathwada Gramin Vikas Sanstha (MGVS), Bombay Electrical Supply and Transport (BEST) had also put up stalls and banners at the event.
Conducted a state level Marathon in association with Narcotics department and Social Justice Department of Maharashtra at Mumbai. Mr. Muthha Ashk Jain ( IAS) and Mr. Amit Ghavate inaugurated the Mumbai Marathon. Narcotics department of Maharashtra thanks to SMF for greater support in Mumbai marathon. Participants: 1250
CHETNA launched campaign named “My Resolution Tobacco Free Navratri” to make schools tobacco free. During the campaign CHETNA developed Navratri theme design for Tobacco Free School criteria and widespread it to all schools from district level office- 692 schools participated
Mhasala in the rugged Sahyadris hills is a pastoral taluka, its beauty concealing the hard lives of its residents. A large part of the population used tobacco until the Block Education Officer Ms. Vijaya Talkute decided to do something about it. During a district-level tobacco control workshop organized by SMF, Ms. Talkute received a copy of Hallabol, a newsletter created by Salaam Mumbai’s children that highlights India’s tobacco laws as well as anti-tobacco activities, ideas and field experiences. The workshop and material empowered Ms. Talkute. Her first step was an anti-tobacco campaign in her office. Determined to root out the menace of tobacco, she drew up an action plan along with her colleagues. She galvanized the entire block, involving teachers, head - masters, cluster co-coordinators, extension officers, villagers and students, and led an aggressive anti-tobacco drive in the block. She inspired the schools to join the fight against tobacco. The movement spread across all the villages of Mhasala, rallying supporters from every home. Eventually, her efforts succeeded in making every school in Mhasala taluka tobacco free. Ms. Vijaya Talkute’s struggle against tobacco set a benchmark in the education sector. Ms. Vijaya Talkute was honoured with the Mahatma Gandhi Byasnmukti Award by the Maharasthtra government for her efforts in making all the schools in Mhasala block of Raigad district tobacco-free.
"Children are the pillars of our society. For them to grow into healthy adults, we must keep our schools tobacco free. Only a teacher is capable of creating an impact on children and that is why SMF began their mission through schools." - Ms. Vijaya Talkute
Young Akansha Shrivas is from Yavatmal, an impoverished Maharashtra village where chewing tobacco was a part of the residents’ daily routines. Households served tobacco to guests. When there wasn’t enough food, some people consumed tobacco, hoping it would dull their hunger pangs.
It was in this complex setting that Akansha decided to take the responsibility of ridding her school of tobacco. After attending three tobacco awareness sessions at school, she spearheaded an anti-tobacco campaign. To begin with, she requested the school principal to instate Rs 200 fine for tobacco consumption within school premises. No one escaped her eye—everyone in the school was asked to refrain from tobacco use. When a teacher’s friend was about to consume tobacco in the school, he was sensitised and asked to respect the right to a tobacco-free environment for children. It was because of local activists like Akansha and local leaders like Dr.Mallinath Kalshetti (Ex-CEO – Yavatmal district) and Dr. Suchita Patekar (District Education Officer – DEO) that Yavatmal went on to become the first tobacco-free schools district in India!
Dindori in Nashik district is surrounded by rolling hills and coconut trees that gently sway in the breeze. But in its streets, there was an unwelcome presence - shacks selling tobacco. Wherever you looked, gutkha packets adorned shop fronts.
31% adults in Maharashtra are tobacco users. Mr. Dattatraya Chaugule, a teacher at Mandakijam School in Dindori, was a part of this statistic. He had fallen under the habit because of peer pressure. He tried to quit tobacco, but relapsed.
This changed when Mr. Chaugule attended a teacher-training workshop conducted by Salaam Mumbai Foundation. The SMF team led the teachers through the 11 criteria of making a school tobacco-free, as devised by CBSE. The participants were shown presentations and films about the menace of tobacco. They also received Hallabol—the SMF newsletter that offers a glimpse into India’s tobacco laws and describes our tobacco control programmes.
For the first time, Mr. Chaugule was exposed to anti-tobacco ideas and experiences. Going through this material, he found himself feeling empowered about changing his tobacco habit. The first thing he did was to quit tobacco entirely after the workshop. But his journey did not end here. He could not forget about the concept of a tobacco-free school. Like a lamp lights another lamp, Mr. Chaugule initiated the tobacco-free movement in his school. Within a few months, Mandakijam School completed the 11 criteria was declared tobacco-free.
Today, there is no tobacco usage inside the school—the teachers are tobacco - free and outsiders are not allowed tobacco either. All the students are aware of the ill effects of tobacco as well as of COTPA and are trying their best to make their homes tobacco-free. On Jan 2, 2017, the students took out an anti-tobacco rally in the village and created awareness of tobacco’s harmful effects amongst the residents. Now, charged by the students, the villagers are inspired to give up tobacco.
The first step Mr. Chaugule took after attending an SMF workshop was to personally quit tobacco. Then he went on to make his entire school tobacco-free.
Yawatmal in Maharashtra is fraught with poverty and resources are scarce. Tobacco consumption was rampant in the district's villages and there was little awareness of tobacco's harmful effects.
Thanks to education officer Dr. Suchita Patekar in collaboration with SMF, more than 5,00,000 students and 7,900 teachers across the districts took an oath to ban tobacco from their district. With their hard work and determination, Yawatmal became the first district in India with tobacco-free schools. Today, 2019 zila parishad schools in Yawatmal district are completely tobacco free.
The Yawatmal mass pledge broke records and is listed in the Limca Book of Records!
It all started with a big bereavement. Arun Tanaji of village Thutra died a painful death due to oral cancer. All the villagers witnessed the pain of Tanaji’s disease and the misery his death inflicted on his family. That is when the village sarpanch Vaman Bhivpure became determined to rid the village of the menace of tobacco.
The sarpanch led the way by shutting down his tobacco shop. Village tais (also known as arogya sakhi) were trained by SMF to spread awareness of the dangers of tobacco use. Soon the movement involved the entire village—anti-tobacco posters, street plays and rallies worked hard to change attitudes. Sale of tobacco was eventually banned altogether, and soon the village became tobacco-free.
Sarpanch Bhivpure ascribes this victory to the villagers. He points out how the youth, women, and vendors in the village were a crucial part of the movement that not only made the village clean and healthy, but also completely tobacco-free. The locals took ownership and that is why the initiative became sustainable. The future generations are safe now, and the villagers are proud.
Today all 750 residents of Thutra are safe from tobacco, making Thutra the first village in the district of Chandrapur to become tobacco-free.
Mr. Abhijeet Raut - Collector - Jalgaon District Started the project in 2008 in Sangli as a ZP CEO. As Collector Jalgaon, put his weight behind the programme across ZP schools ZP schools in Jalgaon District to be declared tabacco-free in March/April 2022 due to his follow up efforts and that of the Education and Health Dept., Jalgaon
44 schools declared the 1st cluster in Katni district, MP, to be tabacco-free At his persistence, DEO, Katni, Mr. Prthivipal Singh attendted his national level Bal Parishad DEO has directed all schools in Katni district to adopt and follow ToFEI guidelines
Nandurbar District taps into the potential of Youth Health Fellow Madhuri Patil Sharing information on daily hygiene practices leads to ash for brushing teeth being replaced with better alternatives Soon a daily bath, cut nails, brushed hair, clean clothes become part of the daily routine Young children now carry on the baton, encouraging their families to follow suit Kitchen gardens are a common feature in many households
Eknath Kumbhar Sir
14 years of dedication and work towards the cause, Eknath Kumbhar Sir has always been part of the mission. This year, he was able to bring about a significant change in Sadoli village by visiting all the shopkeepers who have been selling tobacco in the village and convincing them to discontinue the sale of this harmful product. His efforts has given a tobacco-free environment to more than 5000 villages in Sadoli village.
Shri Rajendra Patil, a master trainer from Sangli district, Valva taluka, has been actively involved in the Tobacco Control Programme since 2015. Through his dedicated efforts, a remarkable 392 schools have been declared tobacco-free, promoting a healthier environment for students.
Recognizing his significant contributions, Shri Rajendra Patil was honoured with the Mahatma Gandhi de-addiction Award by the Maharashtra Government. His commitment and passion have not only impacted schools but also inspired his daughter to take action.