Programme Aims

Salaam Mumbai Foundation (SMF) adopts a holistic approach in designing its rural programmes. We understand that tobacco addiction is a result of multiple factors: low self-esteem, lack of refusal skills and inability to deal with peer pressure. Industry practices and ineffective implementation of tobacco control laws, exacerbate the inability of children to cope with the easy availability of tobacco. Societal norms and cultural practices in rural India further sanction the use of tobacco across all age groups including children.

With a focus on creating tobacco-free schools and ensuring a healthy next generation, SMF works towards five key areas:

empowering children to refuse tobacco and become change agents.
increasing the capacity of local leaders to enhance their participation in creating a tobacco-free India.
engaging policymakers and administrators to support tobacco control policies.
boosting public awareness about the ill effects of tobacco through mass media campaigns.
equipping all stakeholders with scientific information about the ill effects of tobacco and its direct influence on health and hygiene.

Training Model

Train The Trainer

SMF leverages the existing governmental education programme of “master trainers” selected by the government. Tapping into this network, we conduct workshops for master trainers where they learn about tobacco products, the harmful effects of tobacco use, and India’s tobacco control legislation. Salaam Mumbai Foundation ensures that the Master Trainers receive not only information about tobacco control but also the tools to train teachers to build tobacco control programmes in their schools. Our goal is to equip all stakeholders with scientific information on the ill effects of tobacco use and enhance their participation for the enforcement of COTPA, creating a scalable and sustainable tobacco control programme for teachers and other stakeholders.

Community Programmes implemented in villages and communities through schools, health workers, NGOs and local government leaders.
Block Sensitisation and implementation of programmes with educators, sarpanch and health workers.
District Capacity building workshops and training for stakeholders and local NGOs.
State Sensitisation and engagement of ministry directors (Home, Health, Education, FDA and Social Justice Ministries)

Our Programmes

Maharashtra Tobacco Control Programme

SMF trains and mentors master trainers to implement tobacco control activities.

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National Tobacco Control Programme

SMF is committed to capacity building of NGOs at the grassroots level to support the tobacco control programme.

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Health and Hygiene Programme

SMF with its years of experience has realized that lack of awareness on good hygiene practices can lead to an unhealthy atmosphere at home.

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Corporate Partnership Programme

The association with Everest Foundation, SMF initiated the Tobacco Control Programme in Dindhori block of Nashik district in 2015.

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Impact Stories

Mhasala: Change comes to the Sahyadris

Mhasala in the rugged Sahyadris hills is a pastoral taluka, its beauty concealing...

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A small girl makes a big difference

Young Akansha Shrivas is from Yavatmal, an impoverished Maharashtra village...

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Dindori: A village transforms

Dindori in Nashik district is surrounded by rolling hills and coconut trees...

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Yawatmal: Power of a Pledge

Yawatmal in Maharashtra is fraught with poverty and resources are scarce...

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Thutra: Hope simmers in a distant village

It all started with a big bereavement. Arun Tanaji of village Thutra died...

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Upcoming Events

Nov 20
National NGOs Workshop
Nov 20
Tobacco Control Programme Awards And Grants

Current Events

2nd October 2020

State level competition

On the occasion of Mahatma Gandhi’s birthday SMF had announced a state level competition across Maharashtra for the students in the category of poems, posters, one act play, song and charoli.

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5th September 2020

Salaam Namaste Campaign

SMF launched the Salaam Namaste Campaign on 5thSeptember’20 during the Teacher’s Day activity. This activity was inaugurated through a video which had messages from Health Director, Maharashtra, Joint Education Director, Teacher and Student which completed the cycle of appreciating and thanking each other for the support and efforts during this pandemic right by the health department, education department, children and parents.

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3rd July 2020

State level Nirogi Rajasthan webinar

We are aiming to make all the schools in Rajasthan as tobacco – free schools in collaboration with NTCP Rajasthan. All the school data regarding the TFS criteria will be collected through the TFS app which will be verified and reviewed based on proper evidence submitted by teachers after which the school will be declared tobacco – free school.

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28th May 2020

World No Tobacco Day

Theme 2020 - "Protecting youth from industry manipulation and preventing them from tobacco and nicotine use".

WNTD Webinar on a national level with highly experienced personalities from different fields, who make an impact in the lives of the youth, the future generation of India.

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