The Salaam Mumbai Foundation (SMF) is committed to the capacity building of NGOs at the grassroots level to support the tobacco control programme. We partner with many award-winning local organisations that are keenly familiar with the demographics of their particular regions. They also have good working relationships with the local governmental bodies. The local NGOs are vital in our mission of strengthening the tobacco control programme. The idea behind our approach is to proffer support to enable partner NGOs to develop innovative strategies for tobacco control. With financial and infrastructural support, corporate partnerships enable the Foundation to lay down deep and strong roots.