Salaam Bombay Foundation (SBF) started its rural outreach programme in 2007 under the Salaam Mumbai Foundation (SMF) banner. It began in collaboration with Ambuja Cement Foundation in Chandrapur district (Maharashtra). SMF focuses on "training the trainer". Through this we reach out to "influencers" at the rural level, from school teachers, to aanganwadi workers, to public health workers, to local NGOs to the village sarpanch. They all form the first level of educators who take the message out to the various targeted groups. Tried and tested modules that have delivered results to the various Mumbai BMC and government aided schools have been implemented at the rural level, with adjustments made keeping in mind rural parameters. Constant follow-ups and add-on training modules specific to rural conditions further enhance the efficiency and effectiveness of the programme.

Since its inception in 2007, the rural programme has reached across 8 states in India, including 34 districts in Maharashtra. The rural programme has reached out to 3763 trainers, 102.143 teachers, 582 NGOs, 1,340 15,389 police personnel. The rural outreach has impacted more than 48,000 schools across Maharashtra.

Our 10 Year Journey

Our 10 Year Journey



SMF begins its journey in Chandrapur.

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Presence in 29 districts of Maharashtra; 4 villages in Chandrapur are declared tobacco-free.

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Presence in 30 districts of Maharashtra. Mhasala block in Raigad becomes the first in Maharashtra to become tobacco-free with 136 tobacco-free schools.

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SMF tobacco control programme expanded to 4 more states - Karnataka,Gujarat, Rajasthan and Madhya Pradesh with 1 district each per state.

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Integration of SMF in state curriculum textbooks, standards 5 to 10.

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Latest Achievements

We are proud of our achievements, but we will not rest until our dream of a tobacco-free India comes true.

We were awarded the Rashtrapita Mahatma Gandhi Puraskar in 2015. At the fourth state-level Vyasanmukti Sammelan, Hon. Union Minister Shri Nitin Gadkari felicitated the SMF for its initiatives and efforts to create a tobacco-free Maharashtra.
We have published three evidence-based studies in globally renowned journals. One of which is the first study in India that measures and examines compliance among rural schools with national TFS guidelines.
SMF set a record and made it into the Limca Book of Records when a gathering of 4,06,384 people took the tobacco-free school oath in Yavatmal.