Advertisements of various tobacco products are very common in all forms of media including the print media, television, and the roadside hoardings and banners. This exposes young minds and attracts them to tobacco products.
Peer pressure is an important determining factor for initiation of tobacco use among children and adolescents. The rate of smoking among teenagers that have three or more friends who smoke is 10 times higher than those that reported none of their friends smoke.
Tobacco products are socially sanctioned and are freely available in every nook and corner throughout the country. Laws are seldom followed and tobacco products are often sold to minors; many times within short distances of schools and colleges.
Children and adolescents facing poor school performance, truancy, low aspiration for future success, and school dropouts have been found to be associated with smoking at an early age.
Tobacco use by parents or an elder sibling increases the likelihood that a child begins smoking. In rural India, incidence of tobacco consumption is 38% as compared to 24% in urban India.
Schools are in a uniquely powerful position to play a major role in reducing the serious problem of smoking and other tobacco use by children and adolescents.
Our work with schools makes them sites for unbound change, where they act as a gateway to better health and actualise a tobacco-free environment for students.
You have the opportunity to impact the lives of school going children and families affected by the ill-effects of tobacco. Till date, we have changed the lives of over 1.2 crore children in 6 states of India. It’s through your participation that we create such powerful change.
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